Buick Shares Dominated By Women Buyers
IHS Markit recently revealed the results of a study looking at which brands female buyers tend to gravitate to. With new rankings shifting the lineup, they announced that Buick is officially the most popular vehicle make among female buyers, with 56.1% of all Buick sales going towards women. With this fascinating result, we — your premier new Buick dealer near Charlotte — are going to dive a little deeper into the numbers and see what has allowed our brand to stand out with this demographic.
Popular Cars & Why Women Want Them
Compact SUVs have long been a popular body class among female buyers, thanks to their versatility and style. With cutting-edge models like the new Buick Encore GX for sale, it's no wonder that everyone wants in on the action. Buick is well-known for their SUVs, giving female buyers more options to choose from if that's the route they want to take. This wide product offering is one of many factors that contribute towards Buick's popularity with female drivers. The Buick Encore is also a popular option due to its affordability, a factor that has historically played into women's automotive purchases. The new Buick Envision for sale is another popular option among the Buick lineup due to its affordability. Its starting price is lower than that of many same-class competitors like the Volvo XC60, making it a shoo-in for budget-focused women. For family-oriented women, the new Buick Enclave for sale has been among the most popular options due to its passenger capacity, as it offers three rows. With the lineup of Buick offerings, there is something for all women to love, no matter what element she values most in a vehicle.
The Reinvention of the Brand
The buying experience is another big element in where and what women ultimately buy. Buick has made many big moves regarding their overall branding and marketing strategies. One of these is partnering with women-led companies like Hello Sunshine, which is a media company run by Reese Witherspoon. This shows their support for the female industry, but it doesn't stop there. In the last decade, Buick has undertaken the task of reinventing their brand entirely, taking old, tired conceptions and turning them around to work in their favor. Their newer strategies focus on dependability & reliability, technology, and driving dynamics. Many women favor a focus on tech and safety elements in their vehicles, which is why the focus on the technology of all kinds has made them a more popular option among female buyers.
Female Power
Another contributing factor is the economic power that women hold in the current day and age. We no longer live in a time when women's finances are tied down to men's finances. Women enjoy much more financial autonomy in addition to freedom in other facets of our lives than ever before, and we enjoy more freedoms than women in other countries. For example, women in Saudi Arabia were not allowed to operate any motor vehicles until 2018. In the US, the number of women who hold licenses actually outnumbers that of men, giving women more sway overall in the automotive industry since women will, naturally, make up the majority of drivers and, therefore, buyers.
Proud To Be Buick
Buick isn't the only GM brand to see a massive uptick in the number of women buyers coming to their shops. Cadillac comes in as the second most popular GM brand, with women accounting for a total of 43.9% of its sales. Buick leads the pack, easily edging out Mitsubishi (in second with 54% of women buyers) and Nissan, Hyundai, & Kia (tied for third with 52% of women buyers). Buick doesn't just make powerful, fun-to-drive vehicles. Buick focuses on the experience and giving buyers what they actually want, too, be it tech, dependability, or a relatable marketing experience. We're proud to represent a make that caters to creating automotive experiences for women that are equitable and overall pleasant.